USC Event
BRANDING, 2024
For USC’s SCend Off event, I designed a full suite of branded materials with a vintage-inspired aesthetic that celebrated Trojan pride while feeling playful and welcoming for incoming students. The project included an array of branded materials, each piece tying into a cohesive system built on USC’s colors and typography. My role was to balance the university’s established identity with a fresh, retro look that made the event memorable and interactive. The designs created a consistent experience that invited guests to engage, connect, and celebrate the Trojan community.
USC Event
BRANDING, 2024
For USC’s SCend Off event, I designed a full suite of branded materials with a vintage-inspired aesthetic that celebrated Trojan pride while feeling playful and welcoming for incoming students. The project included an array of branded materials, each piece tying into a cohesive system built on USC’s colors and typography. My role was to balance the university’s established identity with a fresh, retro look that made the event memorable and interactive. The designs created a consistent experience that invited guests to engage, connect, and celebrate the Trojan community.
USC Event
BRANDING, 2024
For USC’s SCend Off event, I designed a full suite of branded materials with a vintage-inspired aesthetic that celebrated Trojan pride while feeling playful and welcoming for incoming students. The project included an array of branded materials, each piece tying into a cohesive system built on USC’s colors and typography. My role was to balance the university’s established identity with a fresh, retro look that made the event memorable and interactive. The designs created a consistent experience that invited guests to engage, connect, and celebrate the Trojan community.
purpose
create a cohesive visual identity for USC's new students event
infuse usc branding with a retro-inspired aesthetic
design both functional event assets and interactive pieces
What i delivereD
event signage & menus
custom bingo game
graphic system
skills
adobe illustrator
adobe photoshop
BRAND IDENTITY & STORYTELLING
event assets & print design
purpose
create a cohesive visual identity for USC's new students event
infuse usc branding with a retro-inspired aesthetic
design both functional event assets and interactive pieces
What i delivereD
event signage & menus
custom bingo game
graphic system
skills
adobe illustrator
adobe photoshop
BRAND IDENTITY & STORYTELLING
event assets & print design
purpose
create a cohesive visual identity for USC's new students event
infuse usc branding with a retro-inspired aesthetic
design both functional event assets and interactive pieces
What i delivereD
event signage & menus
custom bingo game
graphic system
skills
adobe illustrator
adobe photoshop
BRAND IDENTITY & STORYTELLING
event assets & print design
