GAME OF LIFE
BRANDING, 2025
This project was all about turning a “Game of Life” theme into a full, playful experience. I designed everything from matchbooks, rolling papers, stickers, and playing cards to menus, banners, vinyl window graphics, and even a giant spinning wheel. My role was to create a visual language that felt nostalgic and interactive, while still holding up across very different formats and scales. The end result was a cohesive, vibrant environment where every touchpoint—big or small—felt connected and invited guests to jump in and play.
GAME OF LIFE
BRANDING, 2025
This project was all about turning a “Game of Life” theme into a full, playful experience. I designed everything from matchbooks, rolling papers, stickers, and playing cards to menus, banners, vinyl window graphics, and even a giant spinning wheel. My role was to create a visual language that felt nostalgic and interactive, while still holding up across very different formats and scales. The end result was a cohesive, vibrant environment where every touchpoint—big or small—felt connected and invited guests to jump in and play.
GAME OF LIFE
BRANDING, 2025
This project was all about turning a “Game of Life” theme into a full, playful experience. I designed everything from matchbooks, rolling papers, stickers, and playing cards to menus, banners, vinyl window graphics, and even a giant spinning wheel. My role was to create a visual language that felt nostalgic and interactive, while still holding up across very different formats and scales. The end result was a cohesive, vibrant environment where every touchpoint—big or small—felt connected and invited guests to jump in and play.
purpose
TRANSLATE THE THEME TO BOTH SMALL-SCALE AND LARGE-SCALE
CREATE A COHESIVE VISUAL SYSTEM
What i delivered
MENUS, BANNERS, WINDOW VINYLS
LARGE-SCALE SPINNING WHEEL INSTALLATION
PLAYING CARDS & STICKERS
MATCHBOOKS & ROLLING PAPERS
skills
adobe illustrator
adobe photoshop
PACKAGING & PRINT DESIGN
brand IDENTITY SYSTEMS
ENVIRONMENTAL GRAPHICS
purpose
TRANSLATE THE THEME TO BOTH SMALL-SCALE AND LARGE-SCALE
CREATE A COHESIVE VISUAL SYSTEM
What i delivered
MENUS, BANNERS, WINDOW VINYLS
LARGE-SCALE SPINNING WHEEL INSTALLATION
PLAYING CARDS & STICKERS
MATCHBOOKS & ROLLING PAPERS
skills
adobe illustrator
adobe photoshop
PACKAGING & PRINT DESIGN
brand IDENTITY SYSTEMS
ENVIRONMENTAL GRAPHICS
purpose
TRANSLATE THE THEME TO BOTH SMALL-SCALE AND LARGE-SCALE
CREATE A COHESIVE VISUAL SYSTEM
What i delivered
MENUS, BANNERS, WINDOW VINYLS
LARGE-SCALE SPINNING WHEEL INSTALLATION
PLAYING CARDS & STICKERS
MATCHBOOKS & ROLLING PAPERS
skills
adobe illustrator
adobe photoshop
PACKAGING & PRINT DESIGN
brand IDENTITY SYSTEMS
ENVIRONMENTAL GRAPHICS
